Inbound Tourism Transport and Carbon Emissions in Serbia: Insights into Sustainable Tourism Improvement

Authors

  • Branko Vranešević Singidunum University, Faculty of Tourism and Hospitality Management, Serbia
  • Srđan Milošević University of Business Academy, Faculty of Organizational Studies Eduka, Serbia
  • Milutin Kovačević University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism, and Hotel Management, Serbia
  • Vladimir Marković University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism, and Hotel Management, Serbia

DOI:

https://doi.org/10.7595/management.fon.2025.0016

Keywords:

carbon footprint, transportation, inbound tourism, Serbia

Abstract

Research Question: What are the implications of the carbon footprint generated by foreign tourist transport in Serbia for sustainable tourism planning? Motivation: Low-carbon tourism is an important way for the tourism industry to achieve the United Nations Sustainability Development Goals and the goals of carbon peaking and carbon neutrality. Previous research amply deals with the carbon footprint, but most research is focused on countries where tourism is developed. There are not many papers on the topic of carbon footprint in Serbia, so we considered this kind of research could be an important contribution. Idea: The idea is to analyze and quantify the carbon footprint caused by the transportation of foreign tourists in Serbia. The research is based on available data regarding the distribution and characteristics of foreign tourist arrivals in Serbia, with an analysis of regional differences between Belgrade, southeastern, northern, and west-central Serbia. Data: Using official tourism statistics, data on distances travelled, and recognized emission factors, this research quantifies the CO₂ emissions derived from air, road, and rail transport (1,213,835 tons of CO2 in total in 2023). The methodology includes spatial analysis of tourist arrivals that are spread across four different Serbian regions: Belgrade, Northern (Vojvodina) represented by Novi Sad, Central-Western represented by Zlatibor, and South-Eastern Serbia represented by Niš. The methodology considers short-haul destinations and long-haul destinations too. Tools: The descriptive statistics are use to present data, and also OpenStreetMap contributors and the GIS use to display the data on the map. Findings: In general, it is shown that air travel is the main contributor to emissions from intercontinental markets, particularly the USA and China. These destinations contribute significantly to most emissions: regional road travel also produces significant emissions for the tourists moving to different destinations after they enter the country. This shows that Belgrade is the centre for foreign tourists and hosts most emissions, while growing environmental pressure occurs in inland tourism centers such as Zlatibor and Niš. Importantly, this is in line with the promotion of low-carbon alternatives like rail to put tourists under lower pressure of emissions in their destination regions by optimizing tourist flows and enabling increasingly longer stays of tourists. Contribution: Hence, this research will give directions on the effective application of national tourism with environmental policy, also requesting integrated strategies linking the growth of tourism with Serbia’s sustainability commitments and global climate goals. It sets a basis for further studies and planning adjustment toward a more sustainable, low-carbon tourism sector.

Author Biographies

Branko Vranešević, Singidunum University, Faculty of Tourism and Hospitality Management, Serbia

Branko Vranešević graduated from the Faculty of Agronomy in Čačak in 2007. He completed his masters studies in Hunting Tourism at the Faculty of Sciences, University of Novi Sad, in 2023, and in the same year enrolled in doctoral studies in Tourism Management at Singidunum University in Belgrade. He began his professional career in 2007 at Hyundai Motor Co., where he served as Head of After-Sales and gained fifteen years of experience in service engineering, service marketing, and spare-parts management.

Srđan Milošević, University of Business Academy, Faculty of Organizational Studies Eduka, Serbia

Prof Dr Srđan Milošević, Doctor of Economic Sciences. He earned his PhD at the Faculty of Business Economics, Educons University, in 2016, with a dissertation on The Influence of Socio-Economic Elements on the Evaluation of Tourism as a Factor of Soft Power. He is employed at the Faculty of Organizational Studies, University of Business Academy, as an Associate Professor in the field of Management and Marketing. His research focuses on tourism management. He has organized and moderated several panel discussions and forums on tourism management. He is a member of the Tourism Council of AP Vojvodina.

Milutin Kovačević, University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism, and Hotel Management, Serbia

Milutin Kovačević, PhD is an associate professor at the University of Novi Sad, Faculty of Sciences – Department of Geography, Tourism and Hotel management / Chair of Hunting tourism where he teaches in the area of Hunting Tourism and Wildlife management. His fields of interest are hunting and active tourism. Throughout his career, he has published several scientific and professional works focusing on hunting and hunting tourism. In addition to his research, he is actively involved in national and international scientific projects. He is also actively engaged in organizing field courses and professional practice for students, with practical experiences offered in hunting grounds across Serbia, Hungary, Romania, Slovenia, Croatia, and Northern Macedonia. In 2022, he became a certified CIC Measurer (CCM), further expanding his expertise in the field of hunting tourism.

Vladimir Marković, University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism, and Hotel Management, Serbia

Prof. Vladimir Marković, PhD is a full professor at the University of Novi Sad (Serbia), Department of Geography, Tourism and Hotel Management where he teaches in the area of Tourism and Wildlife management. He has more than one hundred scientific publications and is currently a member of reviewers boards of few scientific journals. Vladimir has been holding various positions and has participated as a team member in few EU-funded projects (IPA, SEE, ERASMUS). His fields of interest are tourism, outdoor activities, hunting tourism, adventure tourism, as well as GIS. He participated in several outgoing staff mobility programmes (Greece, Czech Republic, Estonia, Hungary and Croatia). He is also actively engaged in organizing field work and professional practice for students of hunting tourism and adventure tourism. He also holds the tourist guide license and in free time he leads foreign tourist through the Balkans.

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Published

2025-12-26

How to Cite

Vranešević, B., Milošević, S., Kovačević, M., & Marković, V. (2025). Inbound Tourism Transport and Carbon Emissions in Serbia: Insights into Sustainable Tourism Improvement. Management:Journal of Sustainable Business and Management Solutions in Emerging Economies, 30(3), 83–93. https://doi.org/10.7595/management.fon.2025.0016

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