Ethical Code and its Influence on the Employees’ Perception of Organizational Social Responsibility
Research Question: The research is oriented towards determining implementation of the ethical code in hotels, located within the National Park of Serbia, Kopaonik, and its effects on perception of organisational social responsibility dimensions among the hotel employees. Motivation: Application of the ethical code is the first step towards clarifying the standards of acceptable business practices to various stakeholders of the organization, including the employees (Supanti, Butcher, & Fredline, 2015). In this regard, this research is focused on identifying the manners in which the application and content of the ethical code can affect the perception of social responsibility. Idea: The ethical code and public discussion with employees on topics in the field of ethics might affect the perception of employees regarding the organisational social responsibility. In this way, it could contribute to development and strengthening of employees' awareness of the problems of the wider community, as well as business activities that might endanger or help society to overcome these specific problems. Besides, the idea was to research into the implementation of these ethical issues in the business operations in the National Park. Data and Tools: The survey research was conducted within popular tourism destination in Serbia, Kopaonik, on the sample of 211 hotel employees. Findings: The research results show that application of the ethical code shapes the perception of Legal and Economic dimension of organisational social responsibility. Also, the research results indicate the fact that the form in which the ethical code is applied shapes the employees’ perception of philanthropic, legal, economic and ethical dimensions of organisational social responsibility. In addition, results of the research indicate that the usage of the ethical code, as a means of information, shapes the employees’ perception of legal and ethical dimension of organisational social responsibility, while the organization of meetings on ethical issues shapes the employees’ perception of philanthropic dimension of organisational social responsibility. Contribution: The research results might have scientific and practical application as guidelines for improving the business performance in the operation of numerous organizations in the field of tourism, primarily in hotels, but also among the others in the tertiary sector.
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