Contradictory values in the process of organizational change: a case study

  • Nebojsa Janicijevic Faculty of Economics, University of Belgrade


Values have always been perceived as a guide for action at both individual and organizational levels. By showcasing an example of one Serbian company, the paper aims to present how employees and managers’ collective values can be inconsistent and contradictory, as well as the causes and effects of such a state of company’ system of values. The research was conducted by applying a case study method in a Serbian company comprising both qualitative and quantitative research techniques. The company was in the process of intensive organizational changes at the time of the research. The research has shown that it is possible for values of the employees and managers to be contradictory and that this contradiction is caused by radical changes both in the environment and in the organization itself. The research has also shown that this contradiction characterizes the Moving Phase in the process of organizational change, and that it is likely to disappear when company moves into the Refreezing Phase in the change process. The conclusions of this paper imply that the structure of collective values in organizations must be taken into account both in research and in practice of change management. Generalization of conclusions and implications is limited by the nature of the applied case study research method.

Author Biography

Nebojsa Janicijevic, Faculty of Economics, University of Belgrade

Nebojša Janićijević is a full professor at the Faculty of Economics, University of Belgrade, where he teaches courses in the field of organization, human resource management, and change management to students at undergraduate, graduate and doctoral studies. So far, as an author and co-author he has published several books, and a number of articles in foreign and domestic academic journals. He has been at three study stays at the U.S. universities as a receiver of Fulbright Program fellowships. Nebojša Janićijević is a consultant for leading domestic companies in the field of organizational restructuring and human resources management.

How to Cite
Janicijevic, N. (2017). Contradictory values in the process of organizational change: a case study. Management:Journal Of Sustainable Business And Management Solutions In Emerging Economies, 22(2), 29-36. doi:10.7595/management.fon.2017.0009