Factors Affecting Students’ Attitudes towards E-Learning

  • Marija Jović University of Belgrade, Faculty of Organizational Sciences
  • Milica Kostic Stankovic University of Belgrade, Faculty of Organizational Sciences
  • Ema Neskovic University of Belgrade, Faculty of Organizational Sciences

Abstract

E-learning is becoming a widespread method of gaining knowledge in a global environment. Accessibility and variety of online content encourage more people to get involved in learning from digital resources. However, there has been limited research exploring the factors that could influence students’ attitudes regarding e-learning. In this study, field research was conducted to determine which factors affect students’ attitudes towards e-learning. The questionnaire was developed to collect data about factors that influence attitudes towards e-learning. A total of 286 students were the study cohort. Three factors were identified using principal component analysis: e-learning usefulness, ease of use, and content design. Regression analysis was conducted to determine the strength of the factors influencing attitudes towards e-learning. All factors had a significant influence on attitude towards e-learning. Usefulness of e-learning had the strongest impact on students’ e-learning intention. Our study will contribute to the existing work in this field by emphasizing the importance of perception of content design on attitudes towards e-learning.

Author Biographies

Marija Jović, University of Belgrade, Faculty of Organizational Sciences

Marija Jovic is an assistant professor at the University of Belgrade, Faculty of Organizational Sciences. Her professional interests include digital marketing, e-commerce, and strategic marketing management.

Milica Kostic Stankovic, University of Belgrade, Faculty of Organizational Sciences

Milica Kostic Stankovic is a full professor at the University of Belgrade, Faculty of Organizational Sciences. Her major professional interests include marketing management, public relations, and business communication.

Ema Neskovic, University of Belgrade, Faculty of Organizational Sciences

Ema Neskovic is a teaching associate and a PhD student at the University of Belgrade, Faculty of Organizational Sciences. Her major professional interests include marketing management and public relations.

Published
2017-09-21
How to Cite
Jović, M., Kostic Stankovic, M., & Neskovic, E. (2017). Factors Affecting Students’ Attitudes towards E-Learning. Management:Journal Of Sustainable Business And Management Solutions In Emerging Economies, 22(2), 73-80. doi:10.7595/management.fon.2017.0016
Section
Articles