TY - JOUR AU - Jović, Marija AU - Kostic Stankovic, Milica AU - Neskovic, Ema PY - 2017 TI - Factors Affecting Students’ Attitudes towards E-Learning JF - Management:Journal of Sustainable Business and Management Solutions in Emerging Economies; Vol 22 No 2 (2017) DO - 10.7595/management.fon.2017.0016 KW - N2 - E-learning is becoming a widespread method of gaining knowledge in a global environment. Accessibility and variety of online content encourage more people to get involved in learning from digital resources. However, there has been limited research exploring the factors that could influence students’ attitudes regarding e-learning. In this study, field research was conducted to determine which factors affect students’ attitudes towards e-learning. The questionnaire was developed to collect data about factors that influence attitudes towards e-learning. A total of 286 students were the study cohort. Three factors were identified using principal component analysis: e-learning usefulness, ease of use, and content design. Regression analysis was conducted to determine the strength of the factors influencing attitudes towards e-learning. All factors had a significant influence on attitude towards e-learning. Usefulness of e-learning had the strongest impact on students’ e-learning intention. Our study will contribute to the existing work in this field by emphasizing the importance of perception of content design on attitudes towards e-learning. UR - http://management.fon.bg.ac.rs/index.php/mng/article/view/164