Environmental Aspect of Business Communications

Biljana Kitić; Milica Kostić – Stanković; Jelena Cvijović; Danica Lečić-Cvetković

doi:10.7595/management.fon.2015.0004

Biljana Kitić Samardžić, Oreški, Gecić & Grbović Law Firm
Milica Kostić – Stanković University of Belgrade, Faculty of Organizational Sciences
Jelena Cvijović University of Belgrade, Faculty of Organizational Sciences
Danica Lečić-Cvetković University of Belgrade, Faculty of Organizational Sciences

DOI: https://doi.org/10.7595/management.fon.2015.0004

Abstract

In the era of globalization, environmental endangerment and degradation are global in character, so the environmental protection has become a serious problem for civilisation in general. This paper emphasises the efforts being taken by companies to follow environmental changes and position themselves as ecologically responsible through the adoption of a unified business communication policy. The research was conducted on a sample of one hundred employees of the company “AXA Insurance” in order to determine the level of their ecological awareness and pro-environmental behaviour. The findings of the survey indicate that, due to the poor preparedness of Serbian companies to meet environmental requirements and standards applicable in developed countries, environmental awareness of their employees is at a low level. Therefore, this issue should be incorporated in companies’ business communication strategies that address both, internal and external target groups.

Author Biographies

Biljana Kitić, Samardžić, Oreški, Gecić & Grbović Law Firm

Biljana Kitić works as a Business Development Manager at the law firm Samardžić, Oreški, Gecić & Grbović. She received her MSc degree in Multimedia communications and public relations at the Faculty of Organizational Sciences, University of Belgrade in 2013. She focuses her career on the area of business development, brand management, corporate communications and practice-specific media presentations.

Milica Kostić – Stanković, University of Belgrade, Faculty of Organizational Sciences

Milica Kostić – Stanković works as a Full professor in the scientific field of Marketing management, public relations and multimedia communications at the Faculty of Organizational Sciences, University of Belgrade. She is also engaged in organizing and developing the curriculum and teaching at the Faculty of Civil Engineering, University of Belgrade, as well as at the University of Business Engineering and Management and the Faculty of Political Sciences, University of Banja Luka in Bosnia and Herzegovina.

Jelena Cvijović, University of Belgrade, Faculty of Organizational Sciences

Jelena Cvijović is a doctoral student at the Faculty of Organizational Sciences, University of Belgrade. The areas of her scientific interest are: marketing communications, indirect advertising, social marketing and consumer behaviour. She has so far published twenty research papers in international and national journals and conference proceedings.

Danica Lečić-Cvetković, University of Belgrade, Faculty of Organizational Sciences

Danica Lečić-Cvetković is associate professor of Production and services management and e-manufacturing at the Department for Operations management, at the Faculty of Organizational Sciences, University of Belgrade. Her research interests and fields are related to Operations management, Production and services management, emanufacture. So far she has authored more than 70 papers in journals and conference proceedings, published in international and national journals and conferences.