Exploring the Usefulness of Corporate Online Social Networks in the Human Resource Management

  • Slaviša Sovilj Ministry of Internal Affairs of the Republic of Srpska
  • Vojkan Vasković University of Belgrade, Faculty of Organizational Sciences

Abstract

Finding and selecting the appropriate personnel in work organizations has always been a problem. Companies need to exploit the potential of their employees to take advantage of their knowledge, connections and contacts, to engage in new projects and jobs or to move them to other positions. In doing their jobs employees establish contacts within the company and the business environment. Until the advent of the Internet, communication was carried out in a conventional manner and business did not allow to simply follow the links and communication between employees and their relationships with the business environment. Today, as part of e-business, employees communicate with each other, send and receive messages, simply put, create a social network. The analysis of these networks provides a wealth of information that can be used to promote business, find employees
who represent the nodes of communication, but also provides a wealth of information on employees or those who are interested in the right jobs, who use social networks to post information about themselves. This paper explored the possibility of obtaining information relevant to the selection of internal human resources based on an analysis of corporate online social networks. Research methods are taken from the field of graph theory and social network analysis (SNA), whereas in addition to quantitative parameters of nodes also additional dimensions of data filtering are considered. This approach is called the extended SNA. In addition to demonstrating and explaining, the extended SNA has developed an application that simulates the communication between employees within a corporation, for the analysis and detection of suitable employees, and visualizes the results in the form of a graph.

Author Biographies

Slaviša Sovilj, Ministry of Internal Affairs of the Republic of Srpska

Slaviša Sovilj was born in Split in 1979, lives at Gradiska (BiH) and is currently employed in the Ministry of Internal Affairs in Banja Luka. He has graduated from the Military Academy in Belgrade in 2002, majoring in the Electronic Warfare-Telecommunications programme. He got his Masters degree at the Faculty of Organizational Sciences, University of Belgrade in 2010 on the Electronic business programme. He also got certificates for a successful completion of basic and advanced courses for Java programming at the Faculty of Electrical Engineering in Banja Luka. His areas of interest are programming of network and Web applications, data mining, social network and big data analysis.

Vojkan Vasković, University of Belgrade, Faculty of Organizational Sciences

Vojkan Vaskoviæ is assistant professor at the and professor at Belgrade Business School. Vaskovic received his PhD at the Faculty of Organizational Sciences, University of Belgrade (1997). His main research interests include electronic business, e-banking, social networking, e-Government and multimedia.

Published
2014-04-25
How to Cite
Sovilj, S., & Vasković, V. (2014). Exploring the Usefulness of Corporate Online Social Networks in the Human Resource Management. Management:Journal Of Sustainable Business And Management Solutions In Emerging Economies, 19(70), 5-15. doi:10.7595/management.fon.2014.0002
Section
Articles