Marković I, Rabasović B, Stojanović N. The Influence of the Brand Personality Concept on Consumer Satisfaction and Loyalty. Manag: J. Sustain. Bus. Manag. Solut. Emerg. Econ. [Internet]. 2022 May 12 [cited 2024 Jul. 16];27(2):13-24. Available from: https://management.fon.bg.ac.rs/index.php/mng/article/view/427