Marković, Ivana, Biljana Rabasović, and Nikola Stojanović. “The Influence of the Brand Personality Concept on Consumer Satisfaction and Loyalty”. Management:Journal of Sustainable Business and Management Solutions in Emerging Economies 27, no. 2 (May 12, 2022): 13–24. Accessed July 16, 2024. https://management.fon.bg.ac.rs/index.php/mng/article/view/427.