MARKOVIĆ, Ivana; RABASOVIĆ, Biljana; STOJANOVIĆ, Nikola. The Influence of the Brand Personality Concept on Consumer Satisfaction and Loyalty. Management:Journal of Sustainable Business and Management Solutions in Emerging Economies, [S. l.], v. 27, n. 2, p. 13–24, 2022. DOI: 10.7595/management.fon.2022.0001. Disponível em: https://management.fon.bg.ac.rs/index.php/mng/article/view/427. Acesso em: 23 nov. 2024.