New Internet Business Initiatives in the Context of Change Management

  • Adam Sofronijević University of Belgrade, University Library “Svetozar Marković"
  • Vesna Milićević University of Belgrade, Faculty of Organizational Sciences
  • Aleksandar Marković University of Belgrade, Faculty of Organizational Sciences
DOI: https://doi.org/10.7595/management.fon.2015.0007

Abstract

The paper presents the changing role of the Internet as a framework of several new business initiatives. In the last five years the Internet has evolved from being just a useful tool to a force shaping business strategies and influencing long-term managerial decision making. The paper presents an analysis of several cutting edge business initiatives and relates the success opportunities they have with evolving features of the Internet. The growth of importance of the Internet stresses the need to evaluate the state of local ICT development and precise data in this area for successful new business initiatives and meaningful change management. The paper presents the importance of such an evaluation for engaging change management that may be the crucial factor for the future of business initiatives in the era of ubiquitous, smart Internet.

Author Biographies

Adam Sofronijević, University of Belgrade, University Library “Svetozar Marković"

Adam Sofronijević is a management engineer – master and works at the University Library ‘’Svetozar Marković’’ of the University of Belgrade. He has written chapters in several scientific monographs and a large number of scientific and professional papers in the field of librarianship, management and IT in domestic and foreign journals. He participates in activities of the Association of European Research Libraries. Adam Sofronijević has many years of managerial experience in the areas of creative industries and digitization.

Vesna Milićević, University of Belgrade, Faculty of Organizational Sciences

Dr Vesna Milićević is a professor at the Faculty of Organizational Sciences, University of Belgrade where she teaches courses in the areas of business economics, Internet economics, management and international business. She is the author or co-author of a number of monographs, textbooks and articles in national and international scientific and professional journals. Vesna Milićević is elected member of the Scientific Society of Economists of Serbia. She has participated in strategic scientific & research projects and in projects and management training in companies.

Aleksandar Marković, University of Belgrade, Faculty of Organizational Sciences

Aleksandar Markovic is a Full Professor at the Faculty of Organizational Sciences, University of Belgrade, Serbia, where he got his MSc and PhD degrees in the field of Computer Simulation.Areas of his research include: e-business management, computer simulation, business simulation, business dyinamics. He is editor in chief of journal Management.

Published
2015-05-26
How to Cite
Sofronijević, A., Milićević, V., & Marković, A. (2015). New Internet Business Initiatives in the Context of Change Management. Management:Journal Of Sustainable Business And Management Solutions In Emerging Economies, 20(74), 37-46. doi:10.7595/management.fon.2015.0007
Citation Formats
Issue
Vol 20 No 74 (2015)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.