The Future of mobile operators - New business models

  • Jovana Mihailovic Vip mobile


The aim of this paper is to show rising importance of business model innovation in telecommunication industry. Work gives an overview of telecommunication market, it presents the strategy mobile operators have and challenges they face to adopt to digital world. The main focus is on new business models operators can implement in order to innovate and stay competitive at the market. Cases when operators work in collaboration with startups were analysed and followed by examples from practice. The influence of digitalisation trend on Serbian telecommunication market and how mobile operators respond to it in comparison to other countries were investigated in more detail.

Author Biography

Jovana Mihailovic, Vip mobile

Jovana Mihailovic, MSc, works with the Vip mobile and has more than five years of experience in the mobile communication industry. She finished a double degree master programme in telecommunications at Karlsruhe Institute of Technology (Karlsruhe, Germany) and Polytechnical University of Catalonia (Barcelona, Spain). She obtained a BSc in electrical engineering at the University of Belgrade, School of Electrical Engineering. Jovana is a PhD student at the at the University of Belgrade, Faculty of Organizational Sciences. Her current research and area of interest include open innovation, open business models and agile methodologies in telecommunications.

How to Cite
Mihailovic, J. (2018). The Future of mobile operators - New business models. Management:Journal Of Sustainable Business And Management Solutions In Emerging Economies, . doi:10.7595/management.fon.2018.0033