Marketing Channels and Competitiveness of Maize in Serbia

  • Katica Radosavljević University of Belgrade, Faculty of Economics


The purpose of this research paper is to present the extent to which the organisation of marketing channels in cereal circulation has an impact on the competitiveness of Serbia's agri-sector. The paper is based on the application of a range of modern quantitative and qualitative analysis methods. According to the appropriate scientific methods, this research paper clearly identifies the scope of the existing marketing channels in the cereals and cereal products sector. The performance and development level of Serbia's agriculture are measured by calculating the marketability of cereal circulation using the example of maize, more specifically the average rate of change, the coefficient of variation of the given phenomenon around the calculated average value for a particular activity of a marketing channel. The main research limitation is the small probability that data on all climate factors in the observed period will match the climate data in a different period, as a result of which the research would yield a lower-precision short-term forecast of the development of maize production. This paper  contributes to addressing critical problems in the organisation of the supply chain of Serbian cereals in the domestic and international markets, which can  provide the prerequisites for increasing the competitiveness of Serbia's agrisystem.
JEL classification: M31, Q13, F10, C20, 052

Author Biography

Katica Radosavljević, University of Belgrade, Faculty of Economics

Katica Radosavljević was born on July 16, 1975 in Gothenburg, Sweden. Since 2000, she has been employed at the Faculty of Economics, University of Belgrade. Katica Radosavljević managed two projects related to the valuation of corporate capital. She also assisted in numerous projects, among others: “Market Analysis for Construction of Wholesale Markets on the Target Micro-location” (Faculty of Economics, Belgrade, 2002); “Planning and Management of Sustainable Development in Conditions of Transition to Market Economy – Institutional Adaptation to EU Practices and Standards”, the project of the Ministry of Education, Science and Technological Development, the Republic of Serbia; “Tourism Development Strategy of the Republic of Serbia” (Faculty of Economics, Belgrade, 2005); “Strategic and Tactical Measures for Resolving Competitiveness Crisis in the Real Sector in Serbia”, the project of the Ministry of Education, Science and Technological Development, the Republic of Serbia.

How to Cite
Radosavljević, K. (2017). Marketing Channels and Competitiveness of Maize in Serbia. Management:Journal Of Sustainable Business And Management Solutions In Emerging Economies, 22(1), 59-70. doi:10.7595/management.fon.2017.0005