Has Internet Changed Anything in Advertising?

  • Dušan Ljubičić Belgrade Business School


In this paper we shall consider grosso modo actual opinions regarding advertising and advertising ethics. The emergence of the Internet aroused hope that advertising ethics is not the ultimate oxymoron (Beltramini, 2003). In spite of a negative connotation that postmodernism and globalization added to advertising theory and practice, the appearance of the Internet has really changed business philosophy regarding advertising and emphasized its ethical dimension. Results of our research confirm this thesis.

Author Biography

Dušan Ljubičić, Belgrade Business School

Born in Belgrade in 1961, Dušan Ljubičić received his B.Sc and M.Sc. degrees at the Faculty of Organizational Sciences, University of Belgrade. Since 1982 he works at the Belgrade Business School where he teaches the course in Information technology in business.

How to Cite
Ljubičić, D. (2014). Has Internet Changed Anything in Advertising?. Management:Journal Of Sustainable Business And Management Solutions In Emerging Economies, 19(72), 83-88. doi:10.7595/management.fon.2014.0020