The Influence of Organizational Culture on Business Creativity, Innovation and Satisfaction

Tamara Lukic; Vladimir Džamic; Goranka Knezevic; Slavko Alčaković; Valentina Bošković

doi:10.7595/management.fon.2014.0027

Tamara Lukic University Singidunum, Serbia
Vladimir Džamic University Singidunum, Serbia
Goranka Knezevic University Singidunum, Serbia
Slavko Alčaković University Singidunum, Serbia
Valentina Bošković University Singidunum, Serbia

DOI: https://doi.org/10.7595/management.fon.2014.0027

Abstract

Organizational culture is underdeveloped in business environment in the countries in transition in South-East Europe, such as is the Republic of Serbia. Only several economic institutions have developed the standards of organizational culture, which has an immense impact on their business and recruitment. In this paper we
will try and discover whether organizational culture has both direct and indirect influence on creativity and in novation and on employees’ satisfaction at work as well. Also, the authors will try to assess whether creativity, innovation and job satisfaction are more dependent on the position inside the organization and on the
employees’ education than on organizational culture.

Author Biographies

Tamara Lukic, University Singidunum, Serbia

Tamara Lukic graduated at the College of Tourism where she earned a degree in Tourism. Afterwards, she entered the Faculty of Tourism and Hospitality Management at the Singidunum University where she earned a bachelor degree - manager for tourism. After graduating, she started postgraduate studies at teh Singidunum University and, after successful defense of her master’s thesis, she was awarded the title of Master of Economics. She works at the Singidunum University as a teaching assistant. She hasrecently defended her PhD thesis at the same University. She is the author of several scientific papers. She speaks English, Spanish, Italian and German.

Vladimir Džamic, University Singidunum, Serbia

Vladimir Džamic is assistant professor at Singidunum University for humanities and social sciences. He graduated at the Faculty of Political Sciences, University of Belgrade, Department of International Studies, with an average score of 9.46. He continued his master’s and doctoral studies in the field of globalization and earned his master’s and PhD degrees at the Singidunum University with the highest average marks. He is a member of the European Association of Political Science and a Deputy President of the Research Forum of the European Movement in Serbia. The author has published several monographs and scientific papers. He speaks English and French.

Goranka Knezevic, University Singidunum, Serbia

Goranka Knezevic – Graduated at the Faculty of Economics, University of Belgrade in 1995. Goranka Knezevic received her Master’s degree in Accounting at the Faculty of Economics, University of Begrade, in 2000. In 2007, she acquired a PhD in the field of Financial Instruments Reporting at the Faculty of Economics, Niš. She has taught several courses in the field of accounting and financial statement analysis and she iscurrently employed at the Singidunum University as an associate professor. Goranka Knezevic is the author of numerous scientific papers and she attended several international scientific conferences where she presented her research results. Goranka Knezevic has conducted research in the following areas: financial instruments accounting, financial reporting, accounting policies, environmental accounting and financial statement analysis.

Slavko Alčaković, University Singidunum, Serbia

Slavko Alčaković graduated at the Faculty of Business in Belgrade, Singidunum University. He earned his MBA degree at Lincoln University and got his PhD in the field of marketing at the Singidunum University. He is the owner and chief editor of the Advertising portal Lumiere.rs. He is also a lecturer of ERP SAP module Sales and
Distribution. He is the author of many scientific articles. He speaks English, Spanish, German and French

Valentina Bošković, University Singidunum, Serbia

Valentina Bošković completed her undergraduate and master studies at the English Language Department at the Faculty of Philology, University of Belgrade. Currently, she is pursues her PhD studies at the same Faculty (in the field of gender and language). Miss Bošković started her professional career as an English language teacher at the Singidunum University in 2010. At the moment, Miss Bošković is doing research in the field of sociolinguistics, business communication, discourse analysis, applied linguistics, cognitive linguistics and language and education. She has published several scientific papers about gender equality in the English and Serbian languages and about the social impacts on language changes.